The Bellevue Brewing Company has teamed up with local rock station KZOK 102.5 and Columbia Distributing for a special rock n’ roll-themed craft beer that was released on Thursday, Aug. 6.
“There has been a marriage of rock n’ roll and beer for many years, so we thought this was a great way to put the two together,” said KZOK spokesperson Beth Sylves. “We wanted to launch with a brew that was pretty mainstream, but infuse it with a KZOK edgy, classic rock feeling.”
The brew— an amber ale called KZOK Classic Rock Amber— is a hop-forward brew with aromatic and spicy hops that lead to a clean finish, said Bellevue Brewing Co-Founder John Robertson. “The amber category is one of those beers that just pairs really well with food, and the hops give it more of a Northwest feel,” he said.
The beer will be available at local grocers and liquor shops beginning on Tuesday, Aug. 11.
Blending the classic rock with Pacific Northwest craft brews was a collaborative process, said Robertson. His team has been working on this brew with KZOK for about 30 months.
A long-time beer enthusiast who regularly travels to taste and blog about different brews, Sarah of KZOK’s ‘The Danny Bonaduce and Sarah Morning Show’ spearheaded the idea for a KZOK beer and the brew selection.
Robertson’s team at Bellevue Brewing started off presenting a half dozen different varieties of beer to the selection team at KZOK that he thought would be good sellers based on market data. The KZOK selection team deferred to Sarah’s expertise, said Sylves.
A portion of the revenue will be going to charity, with each party choosing a cause to support. The team at KZOK has chosen to donate their allotted percentage to Northwest Harvest, while Columbia Distributing will be donating to the Ronald McDonald House.
The charity to which Bellevue Brewing would be donating was not announced at press time.
Danny Bonaduce, Sarah, and Gibbons, Paul and Tori from the KZOK morning show all joined Robertson and his team at the launch party on Aug. 6 at the Bellevue Brewing Company taproom. Robertson said he is very excited about the brew, and has already entered it in the Great American Beer Festival, which takes place this September.
“I really feel pretty confident about this beer,” he said.
Although it’s not available in stores yet, KZOK and Bellevue Brewing are already thinking about their next brew.
“We’ll see where this launch takes us, but we’re expecting this is going to be a lengthy, longterm project,” said Sylves. KZOK hopes to release three beers each year, she said, and has already begun researching song lyrics that could be used in the name of their next brew.