The Bellevue City Council heard an update Aug. 6 on efforts by Visit Bellevue Washington, a marketing effort started last year to promote the city to out-of-towners.

Managed by the Meydenbauer Center convention operation, recent work has focused on developing ways to measure the success of the promotions.

Councilmembers were told that estimated visitor impacts on Bellevue in 2011 included 848,000 overnight visitors and 405,000 “day-trippers” who spent an estimated $484 million in the city, generated $44 million in local and state tax revenue, and accounted for 7,634 jobs.

Visit Bellevue Washington is the city’s official destination marketing organization. Primary funding comes from Meydenbauer Center’s budget. Businesses and nonprofits contribute funding as “affiliates,” including the City of Bellevue.