Fitness trainer Julie Tro pushes her clients to give their all in the gym, and holds herself to the same standard when it comes to running her new business in Bellevue.

Reign City Fitness opened its doors last month inside the former 24 Hour Fitness on 140th Avenue Northeast, offering personal training and popular group fitness classes.

The former group fitness director for Vision Quest Sport and Fitness in Mount Lake Terrace, Tro was voted Best Fitness Instructor in western Washington by Evening Magazine in 2012 and 2013, taking third place in 2014, despite not instructing at the time. When Vision Quest sold to LA Fitness, she found herself unemployed.

Initially wanting to go out alone, Tro was approached by colleagues Aaron Salo and Mike Wong about joining forces. Being able to offer as many successful fitness programs meant bringing them in, along with Crossfit trainer Alex Konicke, as co-owners in Reign City. Mieko Hart of Mieko Fitness, who owns the former 24 Hour Fitness building, offered up the space.

“We got the keys and we got one month to get in here,” Tro said.

Leaving behind a following of about 500 clients in Mount Lake Terrace, Reign City has about 60 members now, with plenty of room to grow inside the large building.

“We’re kind of like a clean slate here,” said Konicke, adding the pool, sauna and steam room may be brought back once membership grows over the next year. “We’re being asked about it a lot. It will be a significant cost to fix it up.”

The basketball and racquetball courts are being eyed for possible complementary retail space, Konicke said, but those discussions remain ongoing.

Reign City currently offers Zumba, TRX, Booty Bootcamp, Crossfit, yoga and other group fitness classes, with plans to open up extra space as more are added.

“Our Number One goal is our clients’ success,” Tro said. “It’s not to make money. That’s going to be residual. … We want people who love to work out or who don’t know they love to work out.”

All programs and classes can be modified to allow members of any fitness level the ability to train safely and effectively, Konicke said. The idea is that trainers know their members and their goals, and provide a fun and challenging atmosphere that pushes clients to reach them, Tro said.

“We will make you laugh while you’re doing it,” she said. “We bring strength and humor.”

Reign City Fitness is located at 1505 140th Ave. N.E. Find out more at reigncityfitness.com.