The market-research firm Directions Research, Inc. (DRI) has announced the expansion of its operations into Bellevue. DRI founder and President Randy Brooks also named Lora Eleam to head the new office.

Lora joined DRI in 2005. Her background is in technology, telecommunications, medical devices and pharmaceuticals industries. She has nine years of client-side and supplier-side experience. She received her BA from Northwestern University and MBA from the University of Chicago.

“Lora is an example of DRI’s commitment to employ the best people in the market and to create teams of experienced professionals that match our clients’ specialized needs,” Brooks said.

DRI opened its new office at 2018 156th Avenue Northeast, Suite 339.