Tacoma-based retailer Seldens Designer Home Furnishing has opened their first store in Bellevue, having purchased the longtime furniture retailer Masins Furniture in April.

“It’s been a desire for our company to expand into the Seattle/Bellevue area for some time. We’re really excited about this,” said Scott Selden, owner of Seldens.

The new 25,000-square-foot Bellevue location will feature dozens of furniture and manufacturer brands, complementary design services and a mattress gallery. They also work directly with interior design professionals through their Partners in Design program.

“One of the biggest things that we are bringing to the Bellevue market is diversity of product,” said Selden.

After four generations in the future business, the Masin’s patriarch, Bob Masin, decided to retire and sell the business. Masins first opened in Seattle in 1927 as a dry goods store, and operated there until 2011. They opened their Bellevue location in 1984.

“We were a family store, my kids were in all of our advertisements,” said David Masin, son of Bob Masin. “One of the hardest things to do was tell my kids that I wasn’t going to pass the store on to them.”

Masins was also known for high-end furnishings, and carried a few brands exclusively. The store had also adapted well to the online market, said David Masin, with online sales bringing in around 15 percent of their revenue.

Selden jumped at the opportunity to purchase his family’s longtime rival in the small Puget Sound furniture market.

“They were friendly competitors, and we had a lot of crossover of product categories and brands,” he said.

Parts of the operation will still stay in the family. The entire staff of Masins will stay on, with David Masin saying his family would not have accepted the deal otherwise. Masin himself will stay as well as showroom manager.

Bringing David Masin into the Seldens team was an easy choice, said Selden. “He knows the Seattle/Bellevue customer. We needed a good, seasoned manager for our showroom and Dave was the obvious choice,” he said.

This year marks not only the store’s expansion, but Seldens’ 75th anniversary in the business. As Scott Selden looks to pass the business on to another generation, he is looking towards expanding North in the future. “We want to keep growth in the family business, so we will be looking at new opportunities,” he said.