Wine lovers have a new location to taste wines on a daily basis with the opening of World of Wines in Redmond.

Owners Kathy Brunker and Allen Bechtel think the shop’s most tempting feature is its Enomatic wine serving system. The pressurized dispenser keeps 12 bottles “on tap” and fresh for weeks after opening, neatly pouring samples in three different sizes — half-ounce, one-ounce or two-ounce.

The advantage is that customers can sample several different varietals or brands of wine, using a $10 “taste eight” punch card that then can be redeemed toward purchase of their favorite bottle.

“People like to taste and compare before they purchase,” said Brunker. “That’s not something you can do at a supermarket.”

Tastings are available whenever the shop is open, Tuesday-Saturday from 11 a.m.-7 p.m. or Sunday from noon-5 p.m. (The shop is closed on Monday.)

World of Wines mostly offers bottles in the high $20s-$40 price range, although they do have some for $10 and some highly allocated bottles which cost hundreds. Brunker and Bechtel offer discounts and special club deals such as “wine of the month” or a new shipment every two or three months.

They’re also planning a “pre-funk” club, maybe charging a small amount for wines by the glass on weeknights, as a way to unwind and become more educated about wines. Business networking events, promoting downtown partnerships, are also under consideration.

With the holiday season under way, Brunker and Bechtel anticipate selling many cases of wines under $20 per bottle. Champagne is always popular for special occasions, but Brunker is hoping to make it more accessible by introducing customers to “Grower Champagnes.” These come directly from farmers and taste as good as the name-brand Champagnes for one-third to one-half of the expected price.

A Grower Champagne Tasting event is scheduled at World of Wines from 2-5 p.m. Saturday, Dec. 13.

World of Wines

16701 Cleveland St., Suite A, Redmond

425-869-WINE or www.worldofwinesonline.com.