“Look to Your Library,” a community outreach project by the King County Library System, has been named a winner in the 64th Annual John Cotton Dana Library Public Relations Award (JCD) Competition.

The project combined library events, in-person coaching, a dedicated Web section featuring library and community resources, and a comprehensive media and community outreach campaign to connect Puget Sound area residents with information and services to help them weather the financial collapse that began in late 2008.

The JCD Award – the longest established and most prestigious honor for library public relations through the American Library Association – recognizes libraries for excellence in communication promoting library services. The 2010 award marks the third JCD Award KCLS has received since 2000.